Propel & Michael B Jordan break down societal barriers to fitness
Directed by Nabil Elderkin, the ad heralds the Propel Your City Project, the electrolyte water brand’s latest effort to expand inclusive fitness programs.According to the CDC, physical inactivity is...
View ArticleClik here to view.
Pepsi proves it goes better with rum than Coke in latest hidden logo ads
Ahead of National Rum Month in August, Pepsi has reignited the cola wars with the latest installment of its ‘Better with Pepsi’ campaign.A summertime staple for over a century, the rum and cola...
View ArticleClik here to view.
Using AI, Doritos takes the crunch out of gaming with new ‘silent’ chip
Following a teaser OOH campaign that launched in the UK last week, the chip brand has officially unveiled what it describes as “the world’s first AI-augmented snack.”Over the past year, brands of all...
View Article‘It’s like our Google’: How PepsiCo is using its AI tool Ada in ad campaigns
How is a mammoth company like PepsiCo actually putting AI to use in campaigns for its Walkers and Pepsi brands? Back in 2020, PepsiCo unveiled the newest member of its team: Ada. Named after the...
View ArticleTropicana leans into (and also pushes back against) AI fervor in new...
Emphasizing its distaste for all things artificial, the orange juice brand is releasing its limited-edition ‘Tropcn’ products this week at CES in Las Vegas.When you think about AI – as many of us have...
View ArticlePepsi endorses a different kind of ‘wild side’ in millennial-focused Wild...
Two new spots shine a light on the universal millennial experience of embracing youthfulness while trying to adapt to the adult world of child-rearing and responsibilities. Pepsi is encouraging fans to...
View ArticleFootballers David Beckham & Thierry Henry scour for Lay’s fans on gameday
In Lay’s Uefa Champions League campaign, two legendary footballers are on the offense – this time, to reward soccer fans with chips in hand.Lay’s, a championing chip brand and official snack partner of...
View ArticleAllen Iverson & Pepsi reward basketball fans with $100k for getting ‘zero...
With the guidance of ‘AI’ (not that AI), basketball fans might just end up getting everything wrong in all the right ways during March Madness.As college basketball fans lace up their sneakers for...
View ArticleInnovative Gatorade panels measure passersby’s heartbeats in São Paulo
Calling all cardio lovers in Brazil: Gatorade’s new outdoor campaign will measure your heartbeat and hydrate you for free.Today, a heart-pounding outdoor campaign hits São Paulo’s streets.Gatorade, the...
View ArticleLionel Messi swaps out ‘Olé’ soccer chant for ‘Oh-Lay’s’ in new Lay’s commercial
In a new television commercial, the Argentinian superstar puts a savory spin on an iconic soccer anthem.Soccer aficionados worldwide are accustomed to the resounding chant of “Olé, Olé, Olé.”In...
View Article
